Video game retailers are in trouble. With the digital age enabling publishers to sell directly to consumers, or through online distributors like Origin and Steam, there aren’t a whole lot of reasons for anyone to trek down to the local video game shop and make a purchase. Unless of course, you’re big on trading games. Like I happen to be.
Gamestop, pretty much the only successful retailer left, is doing everything it can to insure it stays open. One (rather lame) attempt, was to start offering DLC and download-only vouchers for sale, in-store. For example, you can buy Call of Duty map packs at the popular retailer by purchasing a little package with a code inside. The code is then redeemable through whichever network your game is on (ie. PSN, XBOX Live, ect).
Quite frankly, I felt like it was a pathetic and obvious move. So did the rest of Gamestop’s customer base apparently because sales went no where. In light of this, rumors have been spreading that Gamestop is giving up on this venture and giving in to one of their biggest rivals, Steam.
A leaked photo and tons of speculation have gotten the internet a-twitter about Gamestop beginning to sell Steam gift cards in store. As you can see in the picture below, this is an apparent employee holding one of the packages said to be available on May 15th.
Gamestop has officially responded with the obligatory “As a rule, the company does not comment on rumor and speculation.”.
But the evidence is hard to refute, and it does make perfect sense. So here’s hoping the two video game selling giants can come to terms and help each other survive. I don’t want to see Gamestop go anywhere, I love trading in my games, but there is no denying the current generation of gamers prefers digital access.
How do you feel about Gamestop selling Steam gift cards? Do you shop at Gamestop? Would you care if they went out of business? Share your thoughts and comments below!